Top 10 Rising Activewear Brands: Trends Wholesale Buyers Must Watch

The Evolving Landscape of Global Activewear

The activewear market is currently undergoing a massive transformation. As we look at the latest performance data, it is clear that consumer preferences are shifting away from traditional giants toward niche, high-growth labels that prioritize specific aesthetics, community, and specialized functionality. For B2B wholesale buyers and fitness brand owners, staying ahead of these trends is not just an advantage—it is a necessity for survival in a competitive retail environment.

Recent search and sales data highlight a significant surge in interest for several key players. From the explosive 'breakout' status of CSB Clothing to the triple-digit growth of Haya and Wilo Activewear, the market is signaling a demand for innovation. As a leading wholesale manufacturer, SMBSports has analyzed these rising stars to help our partners understand what drives consumer loyalty in 2025.

The Breakout Leaders: CSB, Haya, and Wilo Activewear

At the top of the list is CSB Clothing, which has achieved 'Breakout' status. CSB has successfully bridged the gap between high-fashion aesthetics and gym-ready performance. Their focus on flattering silhouettes and unique color palettes has made them a favorite among fitness influencers.

Following closely is Haya Activewear, boasting a staggering +250% growth. Haya’s success is largely attributed to its focus on the 'modest activewear' segment—a market that has been historically underserved. By providing high-coverage options that do not sacrifice performance, they have tapped into a loyal and rapidly expanding demographic. For retailers, this highlights the importance of stocking diverse fits, such as the SMBSports Women\'s Seamless Fake Two-Piece Long Sleeve Yoga Top, which offers both style and the necessary coverage for modest-conscious consumers.

Wilo Activewear (+190%) also demonstrates the power of community-driven marketing. Their growth suggests that consumers are looking for brands that feel personal and accessible, rather than corporate and distant.

Social Media Catalysts: Aurola and Zyia Activewear

The influence of social media platforms like TikTok and Instagram cannot be overstated when looking at brands like Aurola Activewear (+130%). Aurola became a household name by perfecting the 'scrunch bum' and tummy-control leggings that went viral for their body-sculpting effects. This trend proves that technical construction—specifically seamless knitting—is a top priority for the modern consumer.

To compete with these viral trends, wholesale buyers should look for products that offer superior compression and silhouette-enhancing features. Our 9/10 Length Seamless Tummy Control Leggings are designed with this exact market demand in mind, providing the high-waisted support and sleek finish that today’s gym-goers crave.

Zyia Activewear (+100%) continues to maintain strong momentum through its direct-sales model, proving that the 'community-commerce' approach is still a viable engine for growth in the fitness apparel sector.

The Crossover Effect: Spider, Monday, and Abercrombie

We are also seeing a rise in 'lifestyle activewear'—clothing that transitions seamlessly from a HIIT session to a brunch date. Spider Activewear (+110%) and Monday Activewear (+80%) embody this crossover. These brands focus on minimalist designs and premium hand-feel fabrics that look as good on the street as they do in the studio.

Perhaps most surprising is the resurgence of Abercrombie Activewear (+70%). By leveraging its massive brand equity and pivoting toward a 'quiet luxury' fitness aesthetic, Abercrombie has successfully captured a segment of the market looking for sophisticated, understated gym wear. This trend toward 'athleisure' means retailers should prioritize versatile basics that offer high durability and comfort.

Technical Performance and Specialized Niches

Rounding out the top ten are Velocity Activewear (+70%) and the broader category of Modest Activewear. Velocity’s growth is driven by the technical athlete—those who prioritize moisture-wicking capabilities, high-impact support, and aerodynamic fits. This segment requires advanced manufacturing techniques, such as laser-cutting and bonded seams, to meet the rigorous demands of endurance sports.

Key Technical Features Consumers Want:

• Moisture Wicking: Essential for high-intensity interval training (HIIT) and outdoor running.
• Four-Way Stretch: Ensuring maximum mobility without the fabric becoming sheer.
• Seamless Technology: Reducing friction and providing a 'second-skin' feel.
• Sustainability: An increasing number of consumers are looking for recycled nylon and eco-friendly dyes.

Strategic Insights for Wholesale Buyers

What does this data mean for your inventory strategy? The rise of these brands suggests three major takeaways for the coming year:

1. Niche is the New Mass: Don't try to cater to everyone. Whether you focus on modest activewear, high-compression performance gear, or aesthetic lifestyle pieces, having a clear niche will help you stand out.

2. Quality Over Quantity: As brands like Abercrombie and Velocity show, consumers are willing to pay more for apparel that lasts. Investing in high-quality wholesale manufacturing ensures lower return rates and higher customer lifetime value.

3. Agility is Key: The 'Breakout' status of CSB shows how quickly a brand can rise. Working with a flexible manufacturer like SMBSports allows you to pivot your inventory based on real-time market trends, ensuring you are never stuck with outdated styles.

Conclusion: Partnering for Success

The activewear industry is more dynamic than ever. By observing the success of brands like Haya, Aurola, and CSB, retailers can identify the specific features—whether it's tummy control, modest styling, or high-performance compression—that are driving the market forward. At SMBSports, we are committed to providing the high-quality, wholesale fitness apparel that allows your brand to compete with these rising stars. From seamless yoga sets to technical running gear, our manufacturing expertise is your competitive advantage.